This Privacy Policy describes how Wool & Oak, Inc. (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit or make a purchase from www.woolandoak.com (the “Site”).

1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

By using our website, you (the visitor) agree to allow third parties to process your IP address in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your local currency.

We collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and PayPal accounts), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

2. How We Use Your Personal Information

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

• Communicate with you;
• Screen our orders for potential risk or fraud; and
• When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We may also use Device Information for advertising and retargeting purposes.

3. SMS / Text Marketing

By providing your phone number and opting in to our SMS marketing program, you consent to receive recurring automated promotional and transactional text messages (e.g., order updates, shipping notifications, and marketing offers) from Wool & Oak at the phone number provided. Consent is not a condition of any purchase.

Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP to any message. After opting out, you may receive one final confirmation message. For help, reply HELP or contact us at support@woolandoak.com.

We do not share your phone number with third parties for their marketing purposes. Carriers are not liable for delayed or undelivered messages.

4. Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store — you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

5. Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

6. Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

7. Your Rights

European & UK Residents

If you are a resident of the European Economic Area (EEA) or the United Kingdom (UK), you have certain data protection rights under the EU General Data Protection Regulation (GDPR) and the UK GDPR, respectively. These include the right to:

• Access the personal information we hold about you;
• Request that your personal information be corrected, updated, or deleted;
• Restrict or object to the processing of your personal information;
• Request portability of your personal information; and
• Withdraw consent at any time, where we rely on consent to process your data.

If you would like to exercise any of these rights, please contact us at the email address below. We process your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information may be transferred outside of Europe and the UK, including to Canada and the United States, where data protection laws may differ.

California Residents (CCPA / CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). These include the right to:

• Know — You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which your personal information is collected, the business purpose for collecting your personal information, and the categories of third parties with whom we share your personal information.
• Delete — You may request that we delete personal information we have collected from you, subject to certain exceptions.
• Opt-Out of Sale or Sharing — You have the right to opt out of the “sale” or “sharing” of your personal information as those terms are defined under the CCPA/CPRA. We may share certain information (such as online identifiers and browsing activity) with advertising partners, which may qualify as a “sale” or “sharing” under California law.
• Non-Discrimination — We will not discriminate against you for exercising any of your CCPA/CPRA rights.

In the past 12 months, we have collected the following categories of personal information: identifiers (name, email, phone, address), commercial information (order history, products purchased), internet/electronic activity (browsing history, search history, interaction with the Site), and geolocation data (IP-based location for currency conversion).

To exercise any of these rights, please email us at support@woolandoak.com. We will verify your identity before fulfilling your request and respond within 45 days as required by law.

8. Third-Party Pixels & Cookies

When you visit our website, log in, register, or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

9. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

10. Minors

The Site is not intended for individuals under the age of 18.

11. Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We encourage you to review this page periodically for the latest information on our privacy practices.

12. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint or exercise any of your rights described above, please contact us by email at support@woolandoak.com.